Favorite Quotes

“Be good, play fair, but win.”

– Richard Briner


“Fun without sell gets nowhere but sell without fun tends to become obnoxious.”

“[The inherent drama in every product] is often hard to find but it is always there, and once found it is the most interesting and believable of all advertising appeals.”

– Leo Burnett


“You know, I told you people something a long time ago, and it’s just as pertinent today as it was then. Ladies and gentlemen, take my advice – pull down your pants and slide on the ice.”

– Maj. Sidney Freedman