Business to Business requires more than just creativity. You need to have a thorough understanding of the company, the product and the channel. You have to be more than a copywriter, and more than a technical writer. I guess I could use some goofy term like “technicopywriter” here, but I’m not going to. Because that’s awful.
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Selected pages from Lennox Dealer Playbook
Winner, Copywriting Award, 2013 Louie Awards
Print Ad Campaign
The Hartford Print Ad
Allied Commercial iBook
American Standard Print Ad
Lennox Dealer Temporary Tattoo Giveaway