Business to Business

Business to Business requires more than just creativity.  You need to have a thorough understanding of the company, the product and the channel.  You have to be more than a copywriter, and more than a technical writer.  I guess I could use some goofy term like “technicopywriter” here, but I’m not going to.  Because that’s awful.

Click for a much larger, in-your-face version of each piece.

 

EXTRAJPG

Selected pages from Lennox Dealer Playbook

Winner, Copywriting Award, 2013 Louie Awards

 

 

Worldroutes Worldroutes2

Print Ad Campaign

 

 

Clouds

Print Ad

 

 

Promise

Print Ad

 

 

Biogas2

Print Ad

 

 

Hartford

The Hartford Print Ad

 

 

AlliediBook

Allied Commercial iBook

 

 

WalkSoftly
American Standard Print Ad

 

Hybrid
American Standard Print Ad

 

 

that book

American Standard Print Ad

 

 

Accuclean
American Standard Print Ad

 

 

Wedding
American Standard Print Ad

 

 

Coldtest
American Standard Print Ad

 

 

that bookCooler
American Standard Door Hanger Campaign

 

 

Tattoo

Lennox Dealer Temporary Tattoo Giveaway